中国广告协会召开广告保护未成年人成长座谈会

On the eve of Children's Day, the China Advertising Association held a seminar on advertising protection for minors. Representatives from advertising regulatory agencies, people's courts, media organizations, academic groups, legal service institutions, women's and children's rights protection organizations, and member companies of the China Advertising Association attended the meeting. Members of the self-regulatory platform for minors' advertising shared their practical experiences and practices. A representative from Mars Company introduced the company's initiatives to protect minors in the field of food advertising, including the formulation of marketing guidelines and adjusting the age limit for marketing not directly aimed at children. A representative from Baidu introduced the company's practices in implementing minor protection work by refining advertising review rules, strengthening technical measures, and filtering out illegal advertisements and harmful information