
百度电商将新增 10 万个免费数字人带货主播
Baidu Youxuan released data on the first live-streaming sales event featuring Luo Yonghao's digital persona yesterday, with over 13 million viewers that night and GMV exceeding 55 million yuan. In some categories, the sales volume surpassed that of real-person live streams. Baidu E-commerce has launched two major plans in response: first, to double the number of top digital influencers through traffic support, the creation of super top digital influencers, and budget support; second, to add another 100,000 digital influencers for live-streaming sales, investing 100 million yuan in digital persona consumption subsidies and tens of millions in operational support to help ordinary people and small and medium-sized enterprises start digital persona live streaming
