Lazada 全面打通天猫,正式上线 “一键轻出海”

36Kr
2025.09.16 02:31

36Kr learned that recently, a large number of Tmall merchants received backend invitations, indicating that they could "one-click easily go overseas" to the Southeast Asian market. This is the first time Alibaba's Southeast Asian e-commerce platform Lazada has fully opened its localized operational capabilities to Tmall merchants. Currently, brands such as Banana Under, babycare, Philips, and Lock&Lock have confirmed their participation. According to insiders from the project, this marks the first systematic integration between Tmall and Lazada