“双节” 车市：车企降价促销力度收缩，四季度有望实现 5%~10% 同比增长

During a field visit, reporters found that compared to previous years, this year's National Day holiday saw a reduction in the intensity and scope of price-cutting promotions by car manufacturers. Cui Dongshu, Secretary-General of the Passenger Car Association, analyzed that due to the increased strength of the "anti-involution" policy and the rebound in prices of raw materials such as lithium carbonate, the space for car manufacturers to engage in "price wars" has further diminished. Lang Xuehong, Deputy Secretary-General of the China Automobile Dealers Association, believes that since the beginning of this year, relevant regulatory authorities have been addressing "involution-style" competition, and manufacturers will be more cautious about price reductions. "During the National Day holiday, many provinces and cities are holding auto shows, and manufacturers will also have some supportive policies. Moreover, 'Golden September and Silver October' is already a peak season for car market demand, so there is no need for car manufacturers to further reduce prices at this time," Lang Xuehong stated. He also mentioned that although some regions have suspended automobile replacement and upgrade subsidy activities, the significant customer gathering effect during the double holiday and the concentrated release of travel and car purchase demand, combined with dealers' year-end promotional activities, are expected to support a moderate rebound in monthly sales. Looking ahead to the fourth quarter, 44.4% of dealers hold an optimistic attitude, predicting that car market sales will achieve a year-on-year growth of 5% to 10%