市场监管总局公布十起互联网违法广告典型案例

Since the beginning of this year, market regulatory authorities have focused on key areas such as medical care, pharmaceuticals, medical devices, health food, and finance, closely monitoring emerging business formats like live-streaming e-commerce advertisements and AI-generated advertisements. They have continuously increased the enforcement of internet advertising regulations to effectively maintain order in the internet advertising market and strongly prevent illegal internet advertisements from exacerbating irrational competition in the market. In the first three quarters, national market regulatory authorities investigated a total of 22,185 cases of illegal internet advertisements, imposing fines and confiscations amounting to 111 million yuan. A selection of typical cases of illegal internet advertisements that have been concluded is now being published