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What will it take for Amazon's stock to finally take off?
Amazon's stock has underperformed compared to its peers in the 'Magnificent Seven,' gaining less than 6% in 2025, while the group has risen over 22%. Key growth areas include Amazon Web Services (AWS), which needs to overcome capacity issues and improve AI capabilities. Analysts suggest that partnerships and new initiatives could boost AWS growth to 23% by 2026. Additionally, Amazon's advertising business is growing, and a strong holiday season is crucial for its e-commerce segment. Overall, improvements in these areas are essential for Amazon's stock to gain momentum.
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